Industry: Smart Home Safety | Focus: Electrical Fire Prevention, Public Safety, Grid Monitoring
The Goal
Position Ting by Whisker Labs as the smart home device for preventing electrical fires – especially during wildfire season and summer surge risk periods – raising awareness that many homeowners can get Ting for free through their insurance provider or on Amazon
The Strategy
- Highlighted Ting’s unique fire prevention technology and homeowner accessibility through insurance partnerships
- Tied pitches to real-time seasonal risk (e.g., summer fire season) and broader safety concerns in the smart home category
- Focused on utility, tech and consumer safety reporters and reviewers
- Leveraged credible media coverage to drive trust and increase purchase and sign-up conversions
The Results
- WSJ Buy Side – This (Possibly) Free Smart Device Listens to Your Home’s Wiring — and Could Prevent a Fire (this piece of coverage resulted in Ting’s highest spike in sales in a day)
- CNET – “I Found the 7 Most Effective Devices to Handle Home Disasters”
- Tom’s Guide – “This Tiny Device Can Help Prevent Electrical Fires In Your Home — and You Might Be Able to Get One for Free”
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