Industry: Entertainment Tech / B2B Marketplace | Focus: Content Licensing, Global Visibility, Thought Leadership
The Goal
Increase awareness of Vuulr’s global content licensing marketplace within the entertainment and media ecosystem – particularly among studios, distributors and streaming decision-makers looking to scale catalog reach and discoverability
The Strategy
- Positioned Vuulr as a frictionless, digital-first alternative to traditional rights buying and selling, emphasizing its global scale and deal velocity
- Pitched Vuulr’s leadership and marketplace growth story to media trade publications with strong reach in content strategy, rights management and OTT
- Leveraged industry partnerships and platform milestones to generate B2B buzz
- Booked the CEO on startup podcasts and industry roundups to bring personality and POV into the platform story
The Results
- Strategic placements in key media and entertainment outlets:
- Bloomberg – MGM-Amazon Deal Puts Acquisition Target on Independent Studios
- World Screen – Vuulr Sales Up 205 Percent in 2021
- Bloomberg – MGM-Amazon Deal Puts Acquisition Target on Independent Studios
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- Financial Times – Will MGM be Amazon’s ticket to Hollywood’s big leagues?
- Variety + Yahoo! Entertainment – ‘The Crown’ Actor Derek Jacobi Boards ‘Mousie’ as Executive Producer – Global Bulletin
- Advanced Television – Lego content on Vuulr marketplace
- Financial Times – Will MGM be Amazon’s ticket to Hollywood’s big leagues?
