Industry: DTC Beverage | Focus: Sake Club Memberships, Consumer Education, Cultural Appreciation
The Goal
Drive sign-ups for Tippsy’s curated Sake Club by educating consumers, demystifying sake and positioning Tippsy as the leading U.S. destination for premium Japanese sake – delivered to your door, wine club–style.
The Strategy
- Tied Tippsy’s offering to familiar cultural trends like wine clubs, subscription boxes and regional taste exploration
- Focused on media that balances lifestyle appeal, culinary authority and mass consumer reach.
- Positioned Tippsy not just as an e-commerce brand, but as a cultural gateway – introducing Americans to sake beyond sushi bars
- Targeted both national media and local broadcast for regional visibility and sales lift
The Results
- Earned media coverage in top-tier consumer, culinary, and lifestyle outlets.
- 🗞 The New York Times – Featured in “National Dish” by Anya von Bremzen
Read it → - 🛒 Good Housekeeping – “Where to Buy Asian Groceries Online” included Tippsy as a go-to sake source
Read it → - 📺 Good Day Sacramento (CBS) – On-air segment showcasing the Sake Club and home delivery experience
Watch it →
- 🗞 The New York Times – Featured in “National Dish” by Anya von Bremzen
