Industry: Marketing Technology | Focus: Retail Analytics, Ad Measurement, Attribution, Marketing Mix Modeling
The Goal
Position OptiMine as a trusted expert in ad measurement, especially around high-stakes retail cycles, privacy-safe attribution and marketing efficiency. The aim was to increase visibility for CEO Matt Voda and drive top-of-funnel brand awareness through press.
The Strategy
- Developed timely, data-driven media hooks tied to economic uncertainty, retail earnings, and the collapse of third-party cookies, alongside other key marketing trends
- Positioned Matt Voda as a thought leader across both technical and consumer business media
- Targeted high-credibility publications with relevant readerships – marketers, investors and retail leaders
- Acted swiftly on proactive newsjacking opportunities (e.g., Target’s earnings dip, Google’s ad tech shifts, rise in retail media networks)
The Results
- 120+ total media hits
- Coverage included:
- Digiday – “ROAS vs. incrementality: Scrutiny around ad spend grows”
- TheStreet – Experts sound alarm on Elon Musk’s misguided Tesla plan
- US News – “Those Credit Card Ads Aren’t Just Annoying — They’re Strategic”
- Forbes – Why Cutting Advertising Has Deep, Long-Lasting Costs to Brands
- Search Engine Journal – How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda]
- Business Insider – Netflix Wants to Be Disney When It Grows up – Business Insider
- Positioned OptiMine as an expert on:
- Ad spending efficiency during economic tightening
- The future of ad measurement without cookies
- Retail media’s rise and risks
