Industry: Insurtech | Focus: Brand Awareness, Funding Milestones, Market Momentum
The Goal
Help Kin break through as a standout in the crowded insurtech space by generating national and trade media coverage around their rapid revenue growth and consumer-first model – laying the foundation for brand credibility as they prepared for public markets.
The Strategy
- Tied media outreach to funding announcements, ARR milestones, and Kin’s unique D2C approach in home insurance.
- Pitched Kin as both a tech company and financial disruptor – appealing to VCs, fintech watchers, and insurance trades.
- Engaged key reporters at outlets like TechCrunch and Forbes with exclusive insights and data-driven angles.
The Results
- Placed Kin in top-tier tech and finance media during a critical growth window.
- TechCrunch – “Insurtech startups are leveraging rapid growth to raise big money”
- The Insurer & Reinsurance News – Kin Insurance surpasses $100m in annual recurring premium
- Crowdfund Insider – Expansion: U.S. Insurtech Kin Announces Landlord Insurance Launch in Louisiana
- TechCrunch – “Insurtech startups are leveraging rapid growth to raise big money”
- The Washington Post – You asked: How do I get an Airbnb refund for canceled plans?
- MSN Money – Factors that impact your home insurance rate
- Forbes – “Do You Need Timeshare Insurance?”
