Industry: Sports Broadcasting | Focus: Personal Brand Building, Legacy Storytelling, New Role Visibility
The Goal
Position veteran broadcaster Dave Sims as a powerful voice in sports—not just for his new role as the New York Yankees radio play-by-play announcer, but as a mentor, cultural leader, and longtime trailblazer in a historically white-dominated field.
The Strategy
- Introduced Dave to national media not just as a new Yankees voice, but as a respected figure with a decades-long story worth telling.
- Crafted pitches focused on leadership, mentorship and representation in sports media.
- Targeted men’s lifestyle, entertainment, and sports verticals to spark broader human interest stories beyond box scores or radio booth coverage
- Positioned Dave’s journey as both timely (new Yankees gig) and timeless (his influence across generations of athletes and broadcasters).
The Results
- Secured two high-impact national profiles within first month of engagement:
- 📣 GQ – “Meet the Voice of the Yankees You Haven’t Heard Yet”
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- 📣 GQ – “Meet the Voice of the Yankees You Haven’t Heard Yet”
💬 Men’s Health – “The Voice of the Yankees Taught Me Everything I Know About Baseball”
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