Sheets & Giggles
Industry: Sustainable Bedding | Focus: Brand Visibility, Product Sales & Reviews, Consumer Trust The Goal Elevate Sheets & Giggles from a niche sustainable bedding brand to a mainstream DTC player by securing holiday list placements, media endorsements and feature coverage that built awareness and trust – driving conversions during peak shopping season and beyond The […]
Memrise
Industry: EdTech / Language Learning | Focus: Competitive Positioning, Brand Awareness, Cultural Relevance The Goal Differentiate Memrise from competitors like Duolingo by securing media coverage that highlights the app’s unique combination of real-world video content, AI-powered learning and actual cultural immersion – all while expanding its user base through PR moments that pop The Strategy […]
Dave Sims
Industry: Sports Broadcasting | Focus: Personal Brand Building, Legacy Storytelling, New Role Visibility The Goal Position veteran broadcaster Dave Sims as a powerful voice in sports—not just for his new role as the New York Yankees radio play-by-play announcer, but as a mentor, cultural leader, and longtime trailblazer in a historically white-dominated field. The Strategy […]
Whisker Labs (Ting)
Industry: Smart Home Safety | Focus: Electrical Fire Prevention, Public Safety, Grid Monitoring The Goal Position Ting by Whisker Labs as the smart home device for preventing electrical fires – especially during wildfire season and summer surge risk periods – raising awareness that many homeowners can get Ting for free through their insurance provider or […]
OptiMine Software
Industry: Marketing Technology | Focus: Retail Analytics, Ad Measurement, Attribution, Marketing Mix Modeling The Goal Position OptiMine as a trusted expert in ad measurement, especially around high-stakes retail cycles, privacy-safe attribution and marketing efficiency. The aim was to increase visibility for CEO Matt Voda and drive top-of-funnel brand awareness through press. The Strategy The Results