Industry: Nonprofit Tech / Fundraising SaaS | Focus: Thought Leadership, Brand Visibility, Mission-Driven Storytelling
The Goal
Position GiveSmart as a trusted thought leader in the nonprofit tech space while increasing brand visibility among nonprofit decision-makers – particularly around peak giving moments like Giving Tuesday and year-end campaigns
The Strategy
- Highlighted GiveSmart’s deep understanding of donor behavior, giving trends, and fundraising strategy through executive bylines, expert commentary and thought leadership
- Timed outreach around seasonal giving cycles and high-interest news stories in the philanthropy space
- Placed the brand’s VP of Fundraising Strategy as a go-to voice on donor loyalty, anonymous giving and tech-enabled generosity
- Pitched both nonprofit trade publications and mainstream platforms with strong cause-driven readerships
The Results
- Earned coverage in both philanthropic trades and mainstream outlets, reinforcing GiveSmart’s leadership
- Newsweek – What is Giving Tuesday? Behind the ‘Global Generosity Movement
- Chronicle of Philanthropy – How to Strengthen Your Donor Loyalty? A New Study Saya to Talk Less, Listen More
- Entrepreneur – Girl Scouts of the USA Receives Largest Donation in Over 100 Years, Thanks to Mackenzie Scott
- Philanthropy News Digest – Social media must-haves for nonprofits
- Nonprofit PRO – What Should Nonprofits Do About Anonymous and Controversial Donations?
- Newsweek – What is Giving Tuesday? Behind the ‘Global Generosity Movement
