Industry: Immersive Tech / Music & Metaverse | Focus: Product Reviews, Tech Credibility, Experiential Media
The Goal
Raise awareness for Soundscape VR’s platform by securing trusted third-party reviews and deep tech coverage – particularly among consumers and journalists skeptical of metaverse hype. Showcase the product’s differentiation through earned credibility, not buzzwords
The Strategy
- Positioned Soundscape VR as a serious player in immersive live music – not a gimmick – emphasizing innovation, artistry and platform independence
- Attended CES in-person, despite a packed and distracted media environment, successfully getting tech journalists and anchors to test the experience live, resulting in CES-centric media coverage spotlighting the experience
- Delivered executive thought leadership interviews alongside hands-on product reviews to show both story and substance
- Targeted outlets with strong consumer tech authority and emerging-tech credibility.
The Results
- Coverage across respected tech, business and lifestyle media:
- NBC Chicago (TV segment) – Tech Trends: Soundscape Virtual Realty
- Forbes – Soundscape Delivers To You The Musical Metaverse For The Price Of Two Pizzas
- Lifewire – Why A Meta Lawsuit Signals the Battle For The Future Of The Metaverse
- CNN Business – The rivalry between Meta and Apple is moving to a new playing field: virtual reality
- Road to VR: Deadmau5 Concert Experience Comes to Social VR Music Venue ‘Soundscape’
