From Pitch to Publication: Elevating Brands Through Stories

Industry: HR Tech / Staffing Marketplace | Focus: Workplace Trends, Gen Z Hiring, Executive Thought Leadership The Goal Establish PeopleCaddie as a modern authority on workforce transformation, particularly around hybrid work, Gen Z’s expectations and freelance/contract labor trends – while building credibility among HR leaders and hiring managers The Strategy

Industry: Entertainment Tech / B2B Marketplace | Focus: Content Licensing, Global Visibility, Thought Leadership The Goal Increase awareness of Vuulr’s global content licensing marketplace within the entertainment and media ecosystem – particularly among studios, distributors and streaming decision-makers looking to scale catalog reach and discoverability The Strategy The Results

Industry: Fintech / Accounting Automation | Focus: Funding Coverage, AI Credibility, Industry Awareness The Goal Announce and amplify Docyt’s $11.5M Series A to raise visibility among accounting professionals, SaaS investors and small business operators – while positioning the company as a future-forward AI solution for back-office operations The Strategy The

Industry: Fintech / Credit Repair | Focus: Trend Insertion, Financial Literacy, Brand Credibility The Goal Position Dovly as a credible, tech-forward leader in credit improvement – distancing the brand from legacy “quick fix” services – while aligning it with emerging financial trends like BNPL (Buy Now, Pay Later) and the

Industry: Nonprofit Tech / Fundraising SaaS | Focus: Thought Leadership, Brand Visibility, Mission-Driven Storytelling The Goal Position GiveSmart as a trusted thought leader in the nonprofit tech space while increasing brand visibility among nonprofit decision-makers – particularly around peak giving moments like Giving Tuesday and year-end campaigns The Strategy The

Industry: Immersive Tech / Music & Metaverse | Focus: Product Reviews, Tech Credibility, Experiential Media The Goal Raise awareness for Soundscape VR’s platform by securing trusted third-party reviews and deep tech coverage – particularly among consumers and journalists skeptical of metaverse hype. Showcase the product’s differentiation through earned credibility, not

Industry: WebOps / SaaS | Focus: Series Funding, Thought Leadership, Enterprise Visibility The Goal Elevate Pantheon’s $100M growth round by securing top-tier media coverage that would validate its WebOps category leadership, increase enterprise mindshare and signal momentum to investors and partners alike The Strategy The Results

Industry: Artisanal Confectionery | Focus: Seasonal Sales, Product Awareness, Gifting Appeal The Goal Position Chocolate Moonshine as the go-to luxury gift during peak holiday season – especially among consumers looking for unique, small-batch treats with an artisanal twist. Drive top-of-funnel visibility and organic demand through media coverage, especially in food,

Industry: DTC Beverage | Focus: Sake Club Memberships, Consumer Education, Cultural Appreciation The Goal Drive sign-ups for Tippsy’s curated Sake Club by educating consumers, demystifying sake and positioning Tippsy as the leading U.S. destination for premium Japanese sake – delivered to your door, wine club–style. The Strategy The Results

Industry: Insurtech | Focus: Brand Awareness, Funding Milestones, Market Momentum The Goal Help Kin break through as a standout in the crowded insurtech space by generating national and trade media coverage around their rapid revenue growth and consumer-first model – laying the foundation for brand credibility as they prepared for

Industry: Sustainable Bedding | Focus: Brand Visibility, Product Sales & Reviews, Consumer Trust The Goal Elevate Sheets & Giggles from a niche sustainable bedding brand to a mainstream DTC player by securing holiday list placements, media endorsements and feature coverage that built awareness and trust – driving conversions during peak

Industry: EdTech / Language Learning | Focus: Competitive Positioning, Brand Awareness, Cultural Relevance The Goal Differentiate Memrise from competitors like Duolingo by securing media coverage that highlights the app’s unique combination of real-world video content, AI-powered learning and actual cultural immersion – all while expanding its user base through PR

Industry: Sports Broadcasting | Focus: Personal Brand Building, Legacy Storytelling, New Role Visibility The Goal Position veteran broadcaster Dave Sims as a powerful voice in sports—not just for his new role as the New York Yankees radio play-by-play announcer, but as a mentor, cultural leader, and longtime trailblazer in a

Industry: Smart Home Safety | Focus: Electrical Fire Prevention, Public Safety, Grid Monitoring The Goal Position Ting by Whisker Labs as the smart home device for preventing electrical fires – especially during wildfire season and summer surge risk periods – raising awareness that many homeowners can get Ting for free

Industry: Marketing Technology | Focus: Retail Analytics, Ad Measurement, Attribution, Marketing Mix Modeling  The Goal Position OptiMine as a trusted expert in ad measurement, especially around high-stakes retail cycles, privacy-safe attribution and marketing efficiency. The aim was to increase visibility for CEO Matt Voda and drive top-of-funnel brand awareness through